The old talabat brand wasn't impactful enough to cut through the noise the competitors were making in this market. This was causing a lot of banner blindness as offers were not properly highlighted in the layouts, making it hard for users.
Together with Panico, we rebranded talabat to something better, louder and bolder. We used the new brand guideline to craft visuals that combined strong visual impact with clear and compelling value propositions.
This resulted in designs that not only captured users’ attention but also clearly communicated the offer, driving better engagement and performance. We updated the design system, creating tokens , variants and documentation for dev, with the right auto layouts so the designs are responsive, consistent and scalable.
This not only solved the blindness issues but also elevated the visual standard of the app, ensuring a polished, cohesive experience for users and advertisers alike, making a significant impact on business objectives.